In this eye-opening episode, Chase Craig and Brent Hanson use a beach ball to unpack one of the most overlooked secrets in sales: the difference between perception and perspective. They talk negotiation strategy, agent ego, and how to stop losing deals just because you assumed something.
Plus, Chase drops a real cabin deal he’s trying to buy right now—and how the listing agent might blow the whole thing by projecting his own beliefs onto the seller. Wild.
Also: the 10-week buying window that every tech platform is trying to dominate—and how you can own it through relationships, not ad spend.
If you're a real estate pro who wants to master conversations, unlock more listings, and build a moat around your business, this episode is mandatory listening.

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