Although it can feel scary at first, putting yourself out there as a new business can be the key to success and avoiding the pitfalls that a lot of beginner businesses can fall into. Today we’re meeting a rapidly expanding Irish start-up that has grown exponentially since it was founded at the beginning of 2023. Based in the e-commerce space, we’ll find out how they are revolutionizing online business with the use of AI, and how through angel investors they’ve rapidly expanded into 15 countries with plans to take on more staff. Our guest today has a familial history with e-commerce and believes in bridging the gap between marketing and finance. It’s a pleasure to have Co-Founder of Store Hero, Thomas Gleeson. THINGS WE SPOKE ABOUTBridging the gap between marketing and finance Putting yourself out there to gain new customers Understanding profitability over revenueManaging hiring and onboarding for a new, rapidly expanding team Setting up an appropriate CRM and distribution process  GUEST DETAILS Thomas Gleeson is a co-founder at StoreHero. StoreHero helps brands centralise e-commerce, marketing and finance operations in order to scale their business profitably.Thomas has many years of experience in e-commerce, from growing up in a family fun DTC business for over 20 years, running brands himself and also working at Shopify as a Senior Consultant to some of the largest brands on the platform.Website: www.storehero.ai LinkedIn: https://www.linkedin.com/in/thomas-gleeson-%F0%9F%A6%B8-74255b96/ MORE INFORMATIONTake control of your business with accounting & business services you can trust. We take away the worry and headache of running your own finance and related business services functions. https://kinore.com/  Real Business Conversations is produced by DustPod.io for Kinore QUOTESA lot of the challenges I saw were with the silos between marketing and finance. - Thomas Gleeson  It's putting yourself out there. - Thomas Gleeson We've tried to follow our own advice and to be led by Profit First. So trying to not fall into a lot of the traps that startups in the past have. - Thomas Gleeson  I feel like we have a really solid solution for a market that's really crying out for it, and it's a huge market. - Thomas Gleeson  Marketing has grown as a line item in every e-commerce business across the board - Thomas Gleeson The distribution of the product is its own product in itself. You can build the best tool in the world, but unless you have a proper distribution engine built in behind it, you know, nobody's going to hear about it. - Thomas Gleeson KEYWORDS#e-commerce #marketing #profitability #onboarding #remoteworking #funding 

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