Welcome to another episode of Ready, Set, Ads, I’m joined by business and marketing consultant Shannon Stone, and we dive into the big question: Do you need ads to grow your business? 
 
Shannon shares her insights on when ads make sense, why they sometimes don’t work, and how businesses can optimise their marketing ecosystem before pouring money into paid strategies. We discuss the importance of data, pricing strategies, customer retention, and why small tweaks can make a massive impact on conversions.
 
Shannon also breaks down the mindset shifts business owners need when it comes to marketing, the dangers of jumping on every new trend, and why ads should never be your lifeboat. Whether you're running ads or just thinking about it, this episode will help you make smarter decisions for sustainable business growth.
 
You can connect with Shannon across Instagram and LinkedIn, by searching Shannon Stone or on her website.

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