In this episode, Mary-Anne sits down with business coach and podcast host, Ange Henderson, to talk all things paid advertising, discussing strategies for effective ad campaigns, the importance of a strong marketing funnel, and the power of media buying. Ange shares her experiences with both successful and unsuccessful ad campaigns, emphasising the importance of understanding the underlying mechanics of ad platforms. She stresses the need for a comprehensive marketing strategy that extends beyond paid advertising, including organic growth, partnerships, and building a strong online presence. The conversation also touches on the challenges of measuring ROI in the long term and the importance of building trust and authority through consistent, high-quality content.
 
We'll explore the art of data analysis, the importance of a holistic marketing strategy, and the essential role of skilled ad management.
 
Want to level up your paid ads game? This episode is your go-to guide, offering practical advice for marketers of all levels.
 
You can connect with Ange to learn more at https://www.angelahenderson.com.au/.

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