Open Cart Ads are some of my favourite to run. Here's why. If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase. Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach inconsistent… this will provide you with that extra layer of awareness so that your audience will feel like they're "seeing you everywhere". These are Ads also super affordable #yay with great returns. Want to hear my top 5 Ads to run during your next open cart? Tune in to listen to this week's episode of Ready, Set, Launch.

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