In order to make more sales in a live launch or in an evergreen funnel you either need: More leads coming into your funnel OR You need to increase the conversion rates in your funnel. It's as simple as that.  Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase your budget. Here's what you'll learn: What an average "CPL" is, and how to set your own benchmark. Why you need to be looking at your funnel (and not just your Ads) when trying to reduce your CPL How your campaign structure impacts your CPL, and the best way to set up your Ads to get more people signing up to your email list Why your media is now the most important past of your Ad; and what you should be split testing.  

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