Listen "How AI Is Reshaping Marketing: Hype or Gamechanger"
Episode Synopsis
What happens when artificial intelligence meets human creativity?In this episode of Ready Next, we’re joined by Adebola Olomo—a dynamic voice at the intersection of marketing, technology, and inclusion. Adebola is the founder and CEO of Deefrent Media, was formerly at Hubspot and is an ambassador for women in AI. She brings a global perspective on how Artificial Intelligence is transforming marketing as we know it.Together, we explore the powerful role of curiosity in navigating change, what marketers and creatives need to hold onto in an AI-driven world, and how businesses can adopt new technologies without losing their human touch.We also dive into the ethics of AI, the importance of representation in tech, and what it means to lead with both innovation and integrity. Whether you're a marketer, business leader, creative, or just curious about what's next—this conversation is for you.🎧 Tune in to hear:* How AI is reshaping marketing from the inside out* Why emotional intelligence and storytelling are more valuable than ever* Practical ways teams can start using AI to boost creativity and efficiencyJoin the conversation.Share with someone navigating the future of work and creativity.#ReadyNext #AIinMarketing #MarketingPodcast #CreativityAndAI #FutureOfWork #WomenInAI #DigitalMarketing #InclusionInTech00:00 Intro02:17 Adebola's Journey into Marketing and Technology03:01 How to Harness Curiosity04:10 AI's Impact on Marketing Strategy07:22 AI and Job Displacement08:38 The Human Element in AI-Driven Marketing13:56 Insights from Adebola's Books18:35 Diversity, Ethics, and Bias in AI25:32 The Importance of Representation in AI27:52 Craft and Skills in the Age of AI31:10 AI Adoption in Traditional Industries37:41 Practical AI Use Cases in Business40:43 The Future of AI in Marketing42:59 Conclusion and Final Thoughts
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