Why are some people and organizations more innovative, influential, and profitable than others? It’s not about what they do, but WHY they do it. In his groundbreaking bestseller, Start with Why, Simon Sinek reveals the powerful secret behind the world’s greatest leaders. From Apple to Martin Luther King Jr., they all think, act, and communicate in the exact same way—and it's the opposite of everyone else. This book provides a simple framework for building loyalty, inspiring action, and leading a movement.

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