What if the secret to profitability wasn't earning more, but taking your profit first? Forget the old accounting formula that leaves you with the leftovers. Profit First provides a radical, behavior-based cash management system that ensures your business is profitable from its very next deposit. Mike Michalowicz delivers a simple, powerful method to end the feast-or-famine cycle forever. Stop chasing sales and start building a business that finally pays you what you’re worth, transforming your cash-eating monster into a money-making machine.

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