What’s the secret behind Google’s explosive growth and the world-changing impact of Bono and the Gates Foundation? It’s a revolutionary goal-setting system: OKRs. In Measure What Matters, legendary venture capitalist John Doerr delivers the definitive playbook on Objectives and Key Results, the framework he brought to Google. This isn't just theory; it's a practical guide for focusing effort, fostering alignment, and achieving audacious goals. Discover how to identify and measure what truly matters to propel your organization to the top.

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