What the lead generation process actually is in modern business The lead generation process is the structured system used to create demand, identify potential buyers, capture their information, and progress them toward revenue readiness. It connects marketing activity to sales outcomes by transforming anonymous attention into qualified commercial intent. When designed correctly, the process operates as a repeatable pipeline rather than a series of isolated campaigns. Modern b2b lead generation is not defined by channels or tactics alone. It is defined by how effectively attention, intent, and readiness are identified, measured, and advanced across stages without friction or waste. Why […]

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