Join us in this episode of The Reaching Max Potential Podcast as we delve into the crucial role of prototyping and testing in product development. Discover how these processes help identify design flaws, foster innovation, ensure quality, and accelerate time-to-market. Learn the importance of customer feedback and adopting an iterative approach to refine your product continually. Backed by scientific research and real-world examples, this episode offers actionable insights to help you bring successful, market-ready products to life.REFERENCESBoehm, B. W. (1988). A spiral model of software development and enhancement. ACM SIGSOFT Software Engineering Notes, 11(4), 14-24.Brown, T. (2008). Design thinking. Harvard Business Review, 86(6), 84-92.Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.Juran, J. M., & Godfrey, A. B. (1999). Juran's quality handbook (5th ed.). McGraw-Hill.Schrage, M. (1999). Serious play: How the world's best companies simulate to innovate. Harvard Business Press.Thomke, S. (2003). Experimentation matters: Unlocking the potential of new technologies for innovation. Harvard Business School Press.Ulrich, K. T., & Eppinger, S. D. (2015). Product design and development (6th ed.). McGraw-Hill Education. Hosted on Acast. See acast.com/privacy for more information.

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