Join us in this episode of The Reaching Max Potential Podcast as we explore how to build a product line that truly stands out. Discover strategies to differentiate your offerings through market understanding, innovation, effective branding, quality assurance, strategic design, and pricing. Learn how to leverage customer co-creation and diversify your product range to capture attention and drive sustained success. Backed by scientific research and real-world examples, this episode provides actionable insights to help you create a compelling product line that resonates with customers.REFERENCESAaker, D. A. (1996). Building strong brands. Free Press.Ansoff, H. I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.Cooper, R. G., & Edgett, S. J. (2008). Maximizing productivity in product innovation. Stage-Gate International.Garvin, D. A. (1987). Competing on the eight dimensions of quality. Harvard Business Review, 65(6), 101-109.Norman, D. A. (2013). The design of everyday things: Revised and expanded edition. Basic Books.Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4-9.Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.Vohs, K. D., & Finkel, E. J. (Eds.). (2006). Self and relationships: Connecting intrapersonal and interpersonal processes. Guilford Press. Hosted on Acast. See acast.com/privacy for more information.

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