Join us in this episode of The Reaching Max Potential Podcast as we explore the critical role of customer feedback in product development. Discover how to leverage customer insights to identify unmet needs, drive innovation, and create products that exceed expectations. Learn the importance of a continuous feedback loop and effective feedback analysis, backed by scientific research and real-world examples. This episode provides actionable tips to help you develop customer-centric products and achieve long-term business success.REFERENCESBoehm, B. W. (1988). A spiral model of software development and enhancement. ACM SIGSOFT Software Engineering Notes, 11(4), 14-24.Brown, S. L., & Eisenhardt, K. M. (1995). Product development: Past research, present findings, and future directions. Academy of Management Review, 20(2), 343-378.Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press.Cooper, R. G., & Edgett, S. J. (2008). Maximizing productivity in product innovation. Stage-Gate International.Dolan, R. J., & Matthews, J. M. (1993). Maximizing the utility of customer product testing: Beta test design and management. Journal of Product Innovation Management, 10(4), 318-330.Griffin, A., & Hauser, J. R. (1993). The voice of the customer. Marketing Science, 12(1), 1-27.Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46-54.Urban, G. L., & Hauser, J. R. (2004). "Listening in" to find and explore new combinations of customer needs. Journal of Marketing, 68(2), 72-87. Hosted on Acast. See acast.com/privacy for more information.

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