In Episode 33 of The Reaching Max Potential Podcast, we explore the BCG Box, a strategic tool for evaluating costs and benefits to make informed decisions. Discover how to categorize your projects into Stars, Cash Cows, Question Marks, and Dogs to prioritize effectively, allocate resources wisely, and achieve your goals efficiently. Whether in business, personal development, or fitness, learn how the BCG Box can enhance your decision-making skills and drive success. Tune in to master this powerful framework and transform your approach to reaching your maximum potential.REFERENCESBaumeister, R. F., & Tierney, J. (2011). Willpower: Rediscovering the greatest human strength. Penguin Books.Covey, S. R. (1989). The 7 habits of highly effective people: Powerful lessons in personal change. Simon & Schuster.Day, G. S. (1977). Diagnosing the product portfolio. The Journal of Marketing, 41(2), 29-38.Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International Social Research, 10(51).Henderson, B. D. (1970). The product portfolio. Boston Consulting Group.Kotler, P. (2003). Marketing management (11th ed.). Pearson Education.Morrison, A., & Wensley, R. (1991). Boxing up or boxed in?: A short history of the Boston Consulting Group share/growth matrix. Journal of Marketing Management, 7(2), 105-129.Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91.Ries, E. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing Group.Schoemaker, P. J. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25-40.Wheelwright, S. C., & Clark, K. B. (1992). Creating project plans to focus product development. Harvard Business Review, 70(2), 70-82.Wind, Y., Mahajan, V., & Swire, D. J. (1983). An empirical comparison of standardized portfolio models. Journal of Marketing, 47(2), 89-99.Yüceler, A., & Zengin, H. İ. (2009). The relationship between strategic planning and firm performance: A proposed framework. International Journal of Humanities and Social Sciences, 3(1), 51-59. Hosted on Acast. See acast.com/privacy for more information.

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