In this episode of The Reaching Max Potential Podcast, we explore how to create a strategic roadmap for business growth. Learn how to define a clear vision, conduct market analysis, set SMART goals, and develop financial plans. Discover the importance of investing in technology, building a strong team, and leveraging effective marketing strategies. Gain insights on leveraging strategic partnerships and continuously monitoring progress to ensure sustained growth. Perfect for entrepreneurs aiming for high performance, this episode offers actionable steps to navigate business expansion and achieve long-term success. Tune in to master your growth strategy!REFERENCESChaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson. https://doi.org/10.4324/9781315150977Christensen, C. M. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. https://doi.org/10.1108/17506200710779521Collins, J. C., & Porras, J. I. (1996). Building your company’s vision. Harvard Business Review, 74(5), 65-77. https://doi.org/10.1016/S0007-6813(96)90026-9Drucker, P. F. (1954). The Practice of Management. Harper & Row. https://doi.org/10.1002/9781119206911Gitman, L. J., & Zutter, C. J. (2015). Principles of Managerial Finance. Pearson. https://doi.org/10.1016/j.ribaf.2015.01.007Gulati, R. (1998). Alliances and networks. Strategic Management Journal, 19(4), 293-317. https://doi.org/10.5465/AMR.1998.533229Kaplan, R. S., & Norton, D. P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, 74(1), 75-85. https://doi.org/10.2307/41165746Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass. https://doi.org/10.1002/9781119206911 Hosted on Acast. See acast.com/privacy for more information.

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