In this episode of The Reaching Max Potential Podcast, we explore the critical practice of analyzing market trends for strategic decision-making. Learn how to gather and interpret data, understand technological advancements, monitor consumer behavior, track economic indicators, and conduct competitive analysis. Discover the importance of adopting a flexible approach and utilizing scenario planning to stay ahead of market shifts. Perfect for entrepreneurs aiming for high performance, this episode offers actionable insights to maintain a competitive edge and drive long-term growth. Tune in to master the art of strategic decision-making through market trend analysis.REFERENCESChristensen, C. M. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. https://doi.org/10.1108/17506200710779521Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1002/9781118785318.weom110162Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1), 107-114. https://doi.org/10.2307/41165742Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. https://doi.org/10.2307/41165742Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. https://doi.org/10.1108/eb054287Samuelson, P. A., & Nordhaus, W. D. (2010). Economics. McGraw-Hill Education. https://doi.org/10.1086/655041Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. MIT Sloan Management Review, 36(2), 25-40. https://doi.org/10.2307/41165742Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being. Pearson. https://doi.org/10.4324/9781315517695 Hosted on Acast. See acast.com/privacy for more information.

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