In this episode of The Reaching Max Potential Podcast, we explore the transformative power of disruptive innovation. Learn how smaller companies can challenge industry giants by targeting underserved markets and leveraging new technologies. Discover the importance of fostering an adaptable culture, investing in R&D, and utilizing customer feedback to refine innovations. We also discuss the role of scalability and strategic partnerships in driving business growth. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to harness the power of disruption and lead your industry.REFERENCESAmabile, T. M., & Khaire, M. (2008). Creativity and the role of the leader. Harvard Business Review, 86(10), 100-109. https://doi.org/10.1037/0003-066X.54.10.765Chesbrough, H. W. (2006). Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press. https://doi.org/10.1093/oso/9780199843765.001.0001Christensen, C. M. (1997). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press. https://doi.org/10.1108/17506200710779521Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53. https://doi.org/10.1108/SL-12-2014-0098Lucas, H. C., & Goh, J. M. (2009). Disruptive technology: How Kodak missed the digital photography revolution. Journal of Strategic Information Systems, 18(1), 46-55. https://doi.org/10.1016/j.jsis.2009.01.002Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. https://doi.org/10.5555/1955085Tidd, J., & Bessant, J. (2013). Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley. https://doi.org/10.1016/C2009-0-21560-4Von Hippel, E. (2005). Democratizing Innovation. MIT Press. https://doi.org/10.1111/j.1530-9134.2004.00087.x Hosted on Acast. See acast.com/privacy for more information.

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