In this episode of The Reaching Max Potential Podcast, we delve into understanding competitive advantage in business. Discover how leveraging unique resources, fostering innovation, conducting competitor analysis, prioritizing customer-centric strategies, and building a strong brand can set your business apart. Learn practical tips for achieving operational efficiency and creating sustainable competitive advantages that drive long-term success. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to elevate your business strategy. Tune in to master the art of competitive advantage and achieve your maximum potential.REFERENCESAaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. Free Press. https://doi.org/10.1016/S0148-2963(97)89420-7Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1002/smj.4250150502Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145. https://doi.org/10.2307/2486183Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. https://doi.org/10.1108/eb054287Schumpeter, J. A. (1942). Capitalism, Socialism and Democracy. Harper & Brothers. https://doi.org/10.4324/9781315150977Womack, J. P., & Jones, D. T. (2003). Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press. https://doi.org/10.1002/9781119206911 Hosted on Acast. See acast.com/privacy for more information.

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