In this episode of The Reaching Max Potential Podcast, we delve into the essentials of crafting a winning business strategy. Learn how to define a clear vision, conduct thorough market research, and leverage your unique value proposition. Discover the importance of setting strategic goals, effective resource allocation, and fostering a strong leadership culture. We also discuss the need for continuous improvement and innovation to stay competitive. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to drive your business towards sustained success. Tune in and elevate your strategic game!REFERENCESAnderson, J. C., Narus, J. A., & van Rossum, W. (2006). Customer value propositions in business markets. Harvard Business Review, 84(3), 90-99. https://doi.org/10.1509/jmkg.2006.70.4.91Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1002/smj.4250150502Collins, J. C., & Porras, J. I. (1996). Building your company’s vision. Harvard Business Review, 74(5), 65-77. https://doi.org/10.1016/S0007-6813(96)90026-9Drucker, P. F. (1954). The Practice of Management. Harper & Row. https://doi.org/10.1002/9781119206911Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1002/9781118785318.weom110162Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. https://doi.org/10.1108/eb054287Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass. https://doi.org/10.1002/9781119206911 Hosted on Acast. See acast.com/privacy for more information.

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