In this episode of The Reaching Max Potential Podcast, we explore how to scale your business profitably. Discover strategies for leveraging technology, maintaining financial health, building scalable infrastructure, and implementing effective marketing tactics. Learn practical tips for customer retention and risk management to ensure sustainable growth. Perfect for entrepreneurs aiming for high performance and long-term success, this episode provides actionable insights to expand your business efficiently. Tune in to master the art of scaling profitably and achieve your maximum potential.REFERENCESChaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson. https://doi.org/10.4324/9781315150977Christopher, M. (2016). Logistics & Supply Chain Management. Pearson. https://doi.org/10.1108/JBIM-09-2014-0182Gitman, L. J., & Zutter, C. J. (2015). Principles of Managerial Finance. Pearson. https://doi.org/10.1016/j.ribaf.2015.01.007Hopkin, P. (2018). Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Risk Management. Kogan Page Publishers. https://doi.org/10.1002/9781119206911Kotler, P. (2013). Marketing Management. Pearson. https://doi.org/10.4324/9781315494552Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J., & Ghalsasi, A. (2011). Cloud computing—The business perspective. Decision Support Systems, 51(1), 176-189. https://doi.org/10.1016/j.future.2010.05.009Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. https://doi.org/10.1108/01409171111127767Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to services. Harvard Business Review, 68(5), 105-111. https://doi.org/10.1108/09564239010001167 Hosted on Acast. See acast.com/privacy for more information.

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