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In this episode, Guhan and Ram K7 talk about how rebranding can influence a business. Sooner or later the time comes when rebranding a business is necessary. Identifying when this is the case is very important. It can be a result of different reasons like an outdated image, a bad reputation, international growth or new management. Whatever the reason, it’s crucial to build a top-notch brand that people will remember. Rebranding often includes restyling logos, visual language, color palettes, photographic style, and visual language, apart from strategic repositioning. In some cases, the name of the business is also modified during this process. Even industry giants like Starbucks, Pepsi, and Apple have rethought their brand numerous times.

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