Today we chat to Elizabeth Stiles and Joanne Griffin all about how to discover trends and use them authentically. With years of experience as a fashion brand consultant and design and product mentor individually, they've pooled their insider knowledge in how trends form, how to find and predict new trends in your industry and how to use them authentically in your business. We also chatted about how to use trends to inform and inspire your work whilst remaining trendsetting, rather than trendfollowing. What's the difference between fads and trends? How do you stay relevant? Elizabeth and Joanne reveal all!  

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