ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Evergreen content vs launch content: the mindset you need for both"
Episode Synopsis
One of the best things about this podcast (other than you, dear listeners) is that Rachel and I have opposite approaches to most things. The topic of today's chat is no different: when it comes to social media, Rachel prefers the energy of content creation around a launch, whereas Ellie much prefers the energy of content creating around more evergreen offerings. What's the mindset shift required? What do we like about one and not the other? And can we convince the other one to see it from our point of view?!
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