This conversation delves into the profound impact of AI on the B2B sales landscape, particularly in the packaging industry. It highlights the alarming statistic that 90% of specialized sales teams are becoming obsolete as buyers increasingly turn to AI for their purchasing decisions. The discussion emphasizes the need for companies to adapt their sales strategies to remain relevant, focusing on making their expertise visible and discoverable by AI systems. It also explores the psychological traps that prevent companies from embracing change and outlines four essential pillars for survival in the AI-driven market.Stay connected for more insightful episodes on innovative packaging solutions and industry trends. Follow us for updates and join our community of packaging enthusiasts. Connect with us on social media for exclusive content and discussions. Your packaging journey continues here!YouTube: https://www.youtube.com/@davidmarinac/videosLinkedIn: https://www.linkedin.com/in/davidmarinac/

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