Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this week's episode.  [00:00] Intro - Turning your knowledge, wisdom, and experience into a business [01:27] There's a storm coming...Batten down the hatches? [02:29] Being a personal brand [03:55] How we're transitioning at Ray Edwards International, Inc. [07:55] But if I build a personal brand, I can't scale, right? [08:46] 3 Reasons to build a personal brand [08:57] Reason 1: It's the fastest way to create income [10:31] Reason 2: You can build a citadel to protect your clients [11:20] Reason 3: Customer-funded acquisition of market share [14:09] Whats a brand? [15:50] Closing with a quote   Links https://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking.   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/594

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