ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Get Started Testing Your Copy"
Episode Synopsis
The Question: How do I test my copy? The Answer: It's not that difficult – don't over-complicate things. How To Improve Your Sales With Better Copy: 1. Model successful copy of companies whose ads you know are working (don't steal – model!). 2. Use multi-variate testing. Yep, sounds complicated. But when you use software, it's pretty easy. 3. Use software like Split Test Accelerator to do your testing. (NOTE: Multi-Track Generator is now off the market…sorry!) Click for the Podcast Audio: Get Started Testing Your Copy
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