We’ve all heard it — and it sounds apocalyptic. But is it true, or just a gimmick to spark urgency while so many still miss the red flags? And yes, we’ve all watched Clarkson’s Farm!In this episode, Francesco De Lieto and Emma Mee discuss the critical state of soil health and its implications for agriculture with Andrej Porovic, co-founder of PES Technologies (https://www.pestechnologies.com/). They explore the importance of understanding soil health, the role of technology in soil testing, and the need for immediate data to inform farming decisions. The conversation also touches on the potential for soil carbon measurement as a source of income for farmers and the future applications of PES Technologies' innovations in various sectors.In this episode we unpack:60% of the world's soil is degraded, impacting food production.Immediate data from soil testing can improve farming decisions.PES Technologies offers affordable and rapid soil testing solutions, on par with lab tests.Soil carbon measurement can provide financial benefits to farmers.Farmers are generally receptive to technology but cautious due to past experiences.Soil health impacts agricultural productivity and resilience to climate change.Understanding soil biology is crucial for sustainable farming practices.If you’re interested in agri-tech, farming, and the vital role of soil management, this episode is for you.#Farming #soilmanagement #climate #climatetech #Sustainability #agritechRaw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 
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