From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2

Rattle & Pedal: B2B Marketing Podcast
05/11/2021 16 min
From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2

Listen "From Value-Based Pricing to Value-Based Selling with Blair Enns – Part 2"

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Episode Synopsis

In part 2, Blair Enns shares how expertise, positioning, and value-based selling are inextricably linked. Learn why you should narrow your expertise and develop a differentiated POV that connects with buyers who value the value you provide.
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