Avoiding the Sales Kill Box with Gartner’s Maria Boulden

Rattle & Pedal: B2B Marketing Podcast
12/11/2021 28 min
Avoiding the Sales Kill Box with Gartner’s Maria Boulden

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Episode Synopsis

Content marketing was supposed to make buying and selling easier. Unfortunately, it did just the opposite. Gartner’s CSO Whisperer, Maria Boulden, shares why the pandemic, digitization, and sales behavior have combined for inefficiency and ineffectiveness.
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