The Future of Brands and Consumerism

Rathbones Look Forward Podcast
27/10/2022 56 min Temporada 1 Episodio 12
The Future of Brands and Consumerism

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Episode Synopsis

Andrea speaks to advertising guru and writer Rory Sutherland about the future of brands and consumerism. His latest book 'Alchemy - The Surprising Power Of Ideas Which Don't Make Sense' is a fascinating insight into why we respond to certain brands and advertising. Rory argues the case for ‘magic', writing that ‘irrational solutions to human problems are waiting to be discovered’.
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