In this episode, John shares his journey of scaling up high-touch support for a small yet demanding customer in Dubai. He delves into the challenges of continuous training due to high staff turnover and how a proactive approach, involving rotating support staff, significantly reduced support requests.Key Takeaways:Proactive Problem-Solving: John highlights the importance of understanding customer needs and being proactive in addressing training issues to reduce support volume.Strategic Staffing: He discusses his philosophy on hiring top talent and maintaining a lean support team, avoiding the need to double the headcount.Leveraging Automation: The episode underscores the role of automation in scaling up support efficiently and ensuring consistency in service delivery.Adapting to Customer Needs: John discusses how to scale up support in a way that aligns with the company's growth and complexity.

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