Listen "Episode 23: Let’s go for a broader definition of “an idea”"
Episode Synopsis
Episode about “what is an idea” … or “what is a relevant definition for an idea”.
Classical: an idea is a short, action focused statement. E.g. “let’s go to the gym” … or “let’s make a plan first”.
Ideas should not be isolated single statements. They are more. They should be evolving into broader and broader accounts of “how you want to solve a problem”.
Why?
By making them short and isolated you miss the beauty and the power of an idea
Because ideas are important, they change the world. But only if they are allowed to evolve into an explanation. An explanation of why and how a problem will be solved.
An explanation grows in a particular way: the good parts are kept, the bad parts are replaced. But the entire thing is and should still be the idea. Or the explanation if you want.
It’s wrong to say: we need 1 idea and then the execution is just brainless automated follow-up. In and during execution you need new ideas and improve them as well … all of this is also part of the entire idea to solve the problem.
Classical: an idea is a short, action focused statement. E.g. “let’s go to the gym” … or “let’s make a plan first”.
Ideas should not be isolated single statements. They are more. They should be evolving into broader and broader accounts of “how you want to solve a problem”.
Why?
By making them short and isolated you miss the beauty and the power of an idea
Because ideas are important, they change the world. But only if they are allowed to evolve into an explanation. An explanation of why and how a problem will be solved.
An explanation grows in a particular way: the good parts are kept, the bad parts are replaced. But the entire thing is and should still be the idea. Or the explanation if you want.
It’s wrong to say: we need 1 idea and then the execution is just brainless automated follow-up. In and during execution you need new ideas and improve them as well … all of this is also part of the entire idea to solve the problem.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.