ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 158: Why knowing how the customer thinks is not enough"
Episode Synopsis
Suppose you are a sales perons, and have a product that allows the customer to be 3% more efficient in his operations
Why is just tranferring that knowledge to the customer not enough to make him buy your product ?
You may be wrong
There may be conflicting ideas still in the mind of the customer
Knowledge needs to grow in the mind before it can be enacted upon
Why is just tranferring that knowledge to the customer not enough to make him buy your product ?
You may be wrong
There may be conflicting ideas still in the mind of the customer
Knowledge needs to grow in the mind before it can be enacted upon
In God we trust