On today’s episode, we welcome special guest, Marlene Moore onto the show to talk all about applying the principles of sell/buy in a seasonal operation. She shares insights on cattle management, marketing strategies, and financial sustainability. Marlene emphasizes the importance of continuous education, effective cash management, and regenerative practices. Her innovative approach showcases a great example of a successful and sustainable ranching operation.Marlene and her husband, Dwight Maseberg, own and operate Shamrock Ranches near Wallace, Nebraska. Shamrock Ranches has been in Moore's family since 1949 and Marlene took over in 1982.In this episode, we cover:Her background and influences in ranchingHer insights on cattle management, marketing strategies, and financial sustainabilityJust how valuable and necessary rest is How Marlene is in the business of adding value to the animalsHow vital it is to understand ourselves and our assetsMake sure to hit subscribe/follow so you never miss an episode! Find the complete show notes here: https://www.ranchrightllc.com/post/applying-sell-buy-principles-in-a-seasonal-operation-with-marlene-moore-episode-8 Connect with Ranch Right, LLC:Subscribe on YouTube Follow on Instagram @ranchrightllcFollow on FacebookCheck out the websiteResources & Links:Book a Free Discovery Call to Learn MoreRanching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama.

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