In today’s episode of the Ranchonomics podcast, host John Haskell welcomes back Wally Olson to discuss the concept of relative value and the current market in the cattle industry. We dive into the importance of understanding which cattle to buy and which to sell in order to create opportunities for profitability as well as why we should be looking at price comparison instead of absolute price when making decisions. Wally also explains the significance of making informed decisions by continuously doing the math, how market volatility creates opportunities, and why you shouldn't rely solely on market predictions.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Relative value and high market pricesCattle investment strategies The importance of understanding market relationships over absolute pricesManaging risk and turnover in cattle businessConnect with Wally:Check out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Resources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us for the 2026 Ranch Right Retreat, February 16th-19th in Orange Beach, Alabama.

Space is limited, so click the link below to grab your seat now.Ranch Right Retreat

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