Most businesses don’t fail to scale because of market size or ambition – they fail because the operating system that got them here can’t take them further. In this episode, you’ll hear how relationship-driven growth creates hidden bottlenecks, why early employees often become obstacles later, and how “just adding people” leads to a fragile organisation. The conversation introduces the shift from reacting to immediate demand to consciously designing the operating system your future business will rely on. A sharp, relatable foundation for understanding why competencies matter – and what must change before growth can truly happen.

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