Year & Day is changing the way people shop for tableware. With its modern, minimalist dishes, flatware, and glassware at attainable prices, the year-old, direct-to-consumer startup has already made fans out of Eva Chen and Mandy Moore. Founder and CEO Kathryn Duryea, a Stanford MBA who previously worked in brand management at Tiffany & Co., wants to do for tableware what Warby Parker has done for eyewear or Parachute Home has done for bedding: offer a defined aesthetic at reasonable prices. Kathryn met up with Alli and Michael (and newly-minted Year & Day devotees) to discuss the intersection of curation and marketing, rethinking the upscale homewares category for Millennials, and the renaissance—not death—of brick-and-mortar retail. Keep up with the brand at yearandday.com and @yearandday. And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us!   Produced by Dear Media.

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