Title: The 1% Closer - Joe Fairless
Summary:
They emphasize that what separates them from others is consistently doing what they say they’ll do,  to others and themselves. They focus on character over reputation, believing that who you are when no one is watching matters more than public perception. The real measure of discipline and integrity is in keeping promises to yourself, whether it’s finishing a solo run or getting up with your alarm when you said you would.
Links to Watch and Subscribe:
https://youtu.be/X5Vqd1AifiE
Bullet Point Highlights:

Stands out by consistently doing what they say they'll do
Focuses on character, not reputation — character is who you are when no one’s watching
Values self-discipline and holding personal promises
Examples include finishing personal challenges and getting up with the alarm
Belief: integrity is shown in how you act when no one else is holding you accountable

Transcript:
Alright, you're clearly in the top 1 % of what you do. What is it about you that separates you from the rest of the field?
 
I do what I say I'm gonna do and sadly that separates me from a lot of people, not all people. That's a big focus of mine. And it's not about my... I recently read something that resonated and that was don't focus on your reputation, focus on your character. A reputation is such a vanity metric but the character is who you are when no one's looking and being proud of who you are and that's vital to me.
 
Yeah, and it's not just saying what you're going to do to other people, but also with yourself, right? To yourself.
 
Good point. Yeah, I'm on those runs and I can just stop whenever I want, but I'll know. I'll know I didn't go through this made up finish line that I had predetermined in my head. And there's something to be said there. I'm glad you brought that up.
 
For sure. Yeah, that's the key, right? It's not just when somebody, when it's dependent on somebody else or somebody else is watching. It's, you know, what do you do when nobody's watching and what do you do when it's just a promise to yourself? Do you follow through? Do you keep those promises? Things as easy as, when you set your alarm in the morning and you wake up, do you get up or do hit the snooze button? Like you made a promise to yourself the night before to wake up and get up when that alarm goes off. Do you keep that promise?
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Joe Fairless’s Links:
https://www.facebook.com/imjoefairless
https://x.com/joefairless
https://www.linkedin.com/in/joefairless/
https://ashcroftcapital.com/our-team/joe-fairless/
https://www.instagram.com/besteverpodcast/?hl=en

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