Exploring how smart digital strategy turns online interactions into lasting donor relationships.SHOW NOTES:December 4th, 2025 – Episode # 209Clicks, Conversions & Connection: Building Donor Loyalty in a Digital WorldOn this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions. Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count. Guest Reflection: “Digital fundraising isn’t just about technology. It’s about creating clarity, connection, and confidence in every click.“ — Jen NewmeyerEpisode Highlights: How to structure a winning digital fundraising strategy. Why professional email campaigns can make or break engagement. The value of testing donation forms to boost conversion rates. How a clear value proposition drives donor trust and action. Why digital adaptability is the key to long-term success. Connect with our Guests: Jen Newmeyer, CFRE Episodes Resources:Charity Jen The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics Digital Fundraising Transformation: The Insider’s Guide to Revolutionize Your Strategy and Raise More Episode Credits and Extras: YouTube FREE ResourcesRaise Event Fundraising Conference Grant ProgramThank you for tuning in wherever you listen to your favorite podcast. Please like, follow, and subscribe to grow our community. Stay Fearless!

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