The Value of An Ad

RAIN Summits
13/04/2015 40 min
The Value of An Ad

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Episode Synopsis

There are many ways to measure online audio campaigns – impressions and cpms, return on investment, banner clicks, engagement. What are the best practices for measuring effectiveness? Hear several experts describe their perspective, including case studies of successful ad campaigns.

More episodes of the podcast RAIN Summits

RAIN Summit Europe 2015 : The Present and Future of Podcasting 13/11/2015
RAIN Summit Europe 2015: State of the Industry Address 11/11/2015
RAIN Summit Europe 2015: Insights from “Share of Ear” Surveys 11/11/2015
RAIN Summit Europe 2015: Reaching the Mobile Listener 11/11/2015
RAIN Summit Europe 2015: Toward a More Harmonious Audio Ecosystem 11/11/2015
RAIN Summit Europe 2015: Transforming Supply and Demand with New Ad Platforms 11/11/2015
RAIN Summit Europe 2015: The Discipline of Innovation 11/11/2015
RAIN Summit Europe 2015: Case Studies of Successful Audio Campaigns 11/11/2015
RAIN Summit Europe 2015: Audio Brand-Building in a Digital Market 11/11/2015
RAIN Summit Europe 2015: New Insights and Metrics Gained from Mobile 11/11/2015
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