In this episode of Radio Influencers, host Andy Meadows shares insights from the Texas Association of Broadcasters (TAB) 2025 convention, and includes the full panel he moderated focusing on extending radio brands online. Panel guests RJ Ochoa (SB Nation & Blogging the Boys), John Reynolds (Middlin Creative), Jim Sherwood (Skyrocket Radio) and Brent Hoodenpyle (Persuading for Profits) discuss the importance of creating engaging video content, the value of short-form content, and optimizing digital presence. Experts share strategies for timely content creation and balancing advertising with valuable content, ultimately advocating for radio's relevance in today's marketing landscape. You can also watch the full episode here.

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