In this episode of Radio Influencers, host Andy Meadows speaks with Jay Nachlis, VP and Consultant at Coleman Insights, about his journey in radio, the importance of data and research in building audiences, and the evolving landscape of radio and podcasting. They discuss tools for audience analysis, the significance of perceptual studies, and branding lessons from successful companies like Stanley. The conversation also highlights the necessity for radio stations to embrace digital content and social media, as well as the potential of podcasting and video to enhance engagement and revenue. In this conversation, Andy Meadows and Jay Nachlis explore the transformative impact of AI on podcasting and music research, emphasizing the importance of streaming data, audience engagement, and qualitative research. They discuss the significance of unaided awareness in radio, the misconception of variety in music programming, and the need for radio professionals to enhance their data and analytics skills. The discussion concludes with insights into the future of the radio industry, highlighting the balance between AI integration and community engagement. You can also watch the full episode here.

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