In this episode, host Andy Meadows discusses the issue of radio stations adhering to traditional single release dates for new music, arguing that this practice makes them slow to adopt popular songs their audience is already hearing on digital platforms. Meadows stresses that radio should add popular songs based on local market data and audience consumption, rather than waiting for an official "single release" from a label, even if it means buying the music or creating custom radio edits. Additionally, the episode begins with a review of recent "Radio Update" poll results, which surveyed radio professionals on the easiest elements to sell during the holidays, with holiday greetings slightly edging out other options like Christmas music sponsorship and specialty programming. You can also watch the full episode here. This podcast is recorded using Riverside.

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