ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Hot Topic: Audience Estimates"
Episode Synopsis
Host Andy Meadows discusses how a major potential Nielsen change could massively impact radio and the challenges with how they measure listenership. Plus, he breaks down a few other ways radio can get better, more accurate audience estimates. Like RadioPlayer and DTS Autostage, audio fingerprint technology, radio research companies and creating your own audience estimates. You can also watch the full episode here.
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