Dr. Moira Gunn speaks with Jeffrey Rayport, a former professor at Harvard Business School and author of "Best Face Forward -- Why Companies Must Improve their Service Interfaces with Customers." He taught their first e-Commerce class and originated the concept of "viral marketing." Now, he talks about how humans can emotionally connect with technology and buy, buy, buy! (Or if the tech is wrong, they won't, won't, won't.) [Tech Nation audio on IT Conversations]

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