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Listen "Catherine Dutton on Staying Ahead of Competition"
Episode Synopsis
Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies.
Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her own team of them are leading the way in digital transformation.
With over 15 years of experience in direct B2B, client facing roles at Fujitsu and currently Atos, and many accolades under her belt, Catherine proves on this episode that the role of the marketing team has never been more important.
Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her own team of them are leading the way in digital transformation.
With over 15 years of experience in direct B2B, client facing roles at Fujitsu and currently Atos, and many accolades under her belt, Catherine proves on this episode that the role of the marketing team has never been more important.
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