Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

04/05/2022 25 min Temporada 4

Listen "Andrew Wood on How Social Media is a Talent Acquisition Game-Changer"

Episode Synopsis

Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent.
As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.
Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Flipping the script on recruitment marketing, Andrew leaves no question unanswered as Natalie Binns, Oktopost's VP of Marketing grills him on the state of talent acquisition.
During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. He reveals trends across candidates who over the last few years have increased their level of consciousness about the type of company they would like to join, and reveals where brands struggle to recruit good talent.
Hot Topics of this Episode:

How to ensure your employer brand message across social media is authentic and reflective of your true company culture
Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it
The importance of consistent brand messaging to gain trust from your audience, customers, and future employees

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