Martin Rich is the Co-founder & Chief Executive Officer of Future-Fit Foundation. He is a sustainability and impact investment specialist, with over 25 years experience in both mainstream and social investment.Martin co-founded Future-Fit Foundation over 10 years ago with a vision of helping create a society that is environmentally restorative, socially just, and economically inclusive. He previously spent 7 years as Sales Director at Social Finance Ltd, where he focused on developing the investor base for social impact investments. Before that, he worked for 13 years in international investment banking on structured debt and derivative products for JP Morgan, HSBC, and UBS.Martin also holds several senior non-executive and advisory roles, including for Access Foundation and WHEB Asset Management, and was formerly a member of the Asset Allocation Working Group for the G7 Social Investment Task Force.What will you learn:- Critically evaluate ESG's strengths and weaknesses- Explore Future-Fit alternatives- Uncover actionable strategies

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