In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors! In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don’t have to be hard, and Tara shows us how to make the process easy!In today’s episode, we cover:Organic vs. paid marketingHow to know when to start running paid adsGood lead magnet ideas to run ads toWhat KPIs you want to look at when running paid adsThe power of copy in your ads and what to avoidThe value of A/B testingDifferent types of ad formatsWhat budgeting can look like for ads and when to scaleWhat audience building looks like nowConnect with Tara: Follow on Instagram @tarazirkerVisit her website: Successful Ads ClubConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/Resources & Links:Successful Ads AcceleratorTara’s FREE Workshop for Entrepreneurs150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

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